by Vicki Jakes | Sep 24, 2020 | Email, Improve Sales
One of the most important things you can do with your website, is to ensure that you give your visitors the chance to continue hearing from you after they leave.It’s very unlikely that they will buy from you if it’s the first time they have heard of your...
by Vicki Jakes | Sep 18, 2020 | SEO, Traffic Drivers
Backlinks are essentially links from one website to another and vice versa and it’s a term that despite being overused in the SEO world, still confuses many small business owners because it feels like a “techie” term.The phrase “backlink”...
by Vicki Jakes | Aug 20, 2020 | Starting Out, Website
There’s never a better time to launch a business online and one of the issues that small business owners come up against is deciding which website platform to use to sell your products or services.Shopify and WooCommerce (on the WordPress platform) are two of...
by Vicki Jakes | Aug 3, 2020 | Advanced, Facebook Ads, Strategy
In this day and age of everything having the ability to be tracked online like views, clicks, and engagement, it seems crazy to me that we used to buy advertising media to reach as many people as possible without knowing if they would respond to an ad. Back in the...
by Vicki Jakes | Jul 27, 2020 | Advanced, Analytics, How Tos and Guides
In 2020 it is more important than ever to ensure that you are tracking your website data to determine the success of the marketing activities that you are doing to drive traffic to it. This includes knowing where they have clicked from to view your content and what...
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