blog

The 3 Key Ingredients to Make Your Homepage Convert

First impressions count and in the world of websites you have less than 50 milliseconds to seduce your website visitors into hanging around and finding out more about you and your business (source).This first user experience depends on several factors: form, colours,...

The 30 Day Blogging Challenge

There are over 600 million blogs in the world today, out of over 1.7 billion websites (source).When there is so much content out there it can be hard for small businesses to think that blogging is anything but a waste of time away from selling their products or...

Watch me build a PDF lead magnet in under 3 minutes

Have you been putting off creating an email lead magnet? Lead magnets are those little bits of value we give our website visitors when we want them to sign-up to our email list. Quite often you hand it over when they've signed up via the subscription form on your...

Why you need a WordPress website

I feel like it's my responsibility to try and bring WordPress back into fashion. I've noticed over the past year when I'm talking to my clients about their website needs is that they find the choice of website builder available to them overwhelming. Squarespace, WIX,...

Using BuzzSumo to Find Your Ideal Customers

Buzzsumo is a social-content research and monitoring tool, that collects data about articles that have been shared on social feeds.  It's a great way for you to find out if your own content has been viewed and shared a lot, but also you can find influencers and see...

My Top 13 Tools for Running a Blog

I have been working in digital marketing (in various roles) for over ten years and blogging for seven years. I used to run a travel blog called Way Out Far (which is what inspired my business name) and then ran a fairly well-read parenting blog called...

Using surveys in your online sales funnels

Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...

What’s a buyer persona?

One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...

Get to know your customers using surveys

Market research has always been a big staple of any marketing strategy. It started out as a practice in the 1930s as radio advertisers realised the need to research their campaigns because they were reaching such a high number of listeners and wanted to make sure they...

Why I’m Creating an Online Course

I wanted to use this post to introduce myself because I've been heavily promoting a beta test course for the past couple of weeks and have started to find a new audience. I  thought it would be useful to tell you a little about me. A bit about me for the newcomers......

New Year, Start Testing

It's January 2nd today and I'm sure that plenty of people have already dumped their New Year's Resolutions. It starts out so well doesn't it? You make that list and then will it to come true over the coming year. I've seen the same situation in the project world time...

Glad to be back

The Insta/phone break has been good but it wasn’t voluntary. My phone glitched and died at the weekend and so I was left to the mercy of the phone provider and then the postal service to get a brand new iPhone 📱 into my hot little hands. It gave me a few days of...

Scrum love.

This past couple of weeks I have put my project management hat on and have been helping a development team get to grips with the world of Agile and working as a Scrum team Scrum Teams are an Agile term to describe a team that comes together to deliver short cycles of...

Teamwork makes the dreamwork.

Great leaders don't do it alone, they have a community to help them. Look at my favourite business owner @garyvee who puts out an insane amount of content EVERY DAY to his followers across Snapchat, Instagram, Twitter, YouTube and Facebook. He also sends to a mail...

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