blog

What is a online marketing funnel?

So you've got all of the shiny new things set up on your website to help you sell more of your products and services.You're writing the blogs, sharing them on social, building up your search ranking authority for your niche.You've got the CTA button to drive that...

Weekly News Roundup – 15th June 2020

This week I'll be sharing with you some of the more useful posts from the online marketing world that you can apply to what you are doing with your own online marketing right now.Social Media Today - Facebook Provides New Overview of How its Ad System...

Why you should rewrite old blog posts

I wrote this post back in 2018 that I thought was really clever and useful, talking about how to integrate the power of SCRUM (a project management framework) into your everyday working life.It bombed...hard.in two years, I've had a total of 3 views of the post. It...

What to write in your weekly email

In my Supercharge Your Website Membership Group I spend a week every two months focusing on email and email marketing. I make sure that the members sign up with an email client if they don't already have one and then integrate it with their websites so that their...

How to create a Facebook Business Manager account

If you are new to the world of Facebook Ads or have dabbled in the past, then chances are you've either been asked by Facebook if you want to "boost" a post on your Facebook Page or you've played around in your personal Ads Manager account.When I start working with...

Why you should be using Medium.com

I started using Medium.com back in 2018 to feel build my confidence with writing without feeling exposed by putting it on my business website.The platform is a collection of amateur and professional writers and publications who can connect and comment on each other's...

Weekly Blog Roundup – 8th June 2020

Every Monday I'll be doing a round-up of the best blog posts that my Facebook Group members have shared with me. There are some amazing small business owners with a lot to say and I want to give them the platform to be able to get a lovely backlink and also ensure...

How to batch write 5 blog posts at once

Since I started my 30 days of Blogging Challenge, I have found that I really can't write a brand new post on a daily basis. I'm writing them at 11pm at night because I got distracted with the day to day of running my business, plus I have the kids at home at the...

Email Marketing: The Basics

Email marketing is basically a targeted mass-mailing that is done via email to your ideal customer base. In order to attract new customers, introduce a new set of products or services to an existing customer base and keep your customers informed, ongoing communication...

The 3 Key Ingredients to Make Your Homepage Convert

First impressions count and in the world of websites you have less than 50 milliseconds to seduce your website visitors into hanging around and finding out more about you and your business (source).This first user experience depends on several factors: form, colours,...

The 30 Day Blogging Challenge

There are over 600 million blogs in the world today, out of over 1.7 billion websites (source).When there is so much content out there it can be hard for small businesses to think that blogging is anything but a waste of time away from selling their products or...

Watch me build a PDF lead magnet in under 3 minutes

Have you been putting off creating an email lead magnet? Lead magnets are those little bits of value we give our website visitors when we want them to sign-up to our email list. Quite often you hand it over when they've signed up via the subscription form on your...

How to create a WordPress membership site with MemberPress

Membership websites are on the rise as website-owners realise that you can make recurring revenue for your business by charging users to access your content. When researching membership platforms for one of my clients, I have recently discovered the joy of using...

How to filter out bot website traffic in Google Analytics

Recently on of the Members in my free Facebook group Online Marketing Basics for Busy Website Owners, a member had asked a question about some weird traffic patterns seen in their Google Analytics account: It's called referrer spam and sometimes it doesn't' even visit...

Build Your WordPress Website in 21 Steps (WordUp Brighton Talk)

Back in 2019 I created a 21 day mini-course live with 100 beta testers to help them create their very own WordPress website. My aim was to to try and decant the process that i had developed building my own client websites into something that could be followed...
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