blog

What is a online marketing funnel?

So you've got all of the shiny new things set up on your website to help you sell more of your products and services.You're writing the blogs, sharing them on social, building up your search ranking authority for your niche.You've got the CTA button to drive that...

Why you should be using Medium.com

I started using Medium.com back in 2018 to feel build my confidence with writing without feeling exposed by putting it on my business website.The platform is a collection of amateur and professional writers and publications who can connect and comment on each other's...

Blog Roundup

Every Monday I'll be doing a round-up of the best blog posts that my Facebook Group members have shared with me. There are some amazing small business owners with a lot to say and I want to give them the platform to be able to get a lovely backlink and also ensure...

Email Marketing: The Basics

Email marketing is basically a targeted mass-mailing that is done via email to your ideal customer base. In order to attract new customers, introduce a new set of products or services to an existing customer base and keep your customers informed, ongoing communication...

The 30 Day Blogging Challenge

There are over 600 million blogs in the world today, out of over 1.7 billion websites (source).When there is so much content out there it can be hard for small businesses to think that blogging is anything but a waste of time away from selling their products or...

Why you need a WordPress website

I feel like it's my responsibility to try and bring WordPress back into fashion. I've noticed over the past year when I'm talking to my clients about their website needs is that they find the choice of website builder available to them overwhelming. Squarespace, WIX,...

Using BuzzSumo to Find Your Ideal Customers

Buzzsumo is a social-content research and monitoring tool, that collects data about articles that have been shared on social feeds.ย  It's a great way for you to find out if your own content has been viewed and shared a lot, but also you can find influencers and see...

๐ŸŽ™[PODCAST] 5 Ways I improved my landing page sign-up conversion

๐ŸŽ™ SUBSCRIBE ON ITUNES ๐ŸŽ™ LISTEN ON SPOTIFY In this episode, I cover the 5 ways that I have improved the conversion of users who signed-up to my lead magnet landing page in 2020, plus look at what a landing page and conversions are too. One for you if you are looking to...

๐ŸŽ™[PODCAST] Online stats that will have you thinking about where to find your ideal customers online

๐ŸŽ™ SUBSCRIBE ON ITUNES ๐ŸŽ™ LISTEN ON SPOTIFY In this episode, I share some statistics that will help you to understand how consumers behave online and how they use websites, specifically major social media websites like Google, Facebook, YouTube, and Instagram. Youโ€™ll...

๐ŸŽ™[PODCAST] How to create, plan and publish content that your customers actually want with Toby Moore

๐ŸŽ™ SUBSCRIBE ON ITUNES ๐ŸŽ™ LISTEN ON SPOTIFY In this episode, I talk with Toby Moore, Owner of The Content Club and Poster, which are community and training organisations that help business owners create and repurpose creative social content. Toby is here to talk about...