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How I grew my email list from 0 to 2000 in 18 months
In my Supercharge Your Website Membership Group I spend a week every two months focusing on email and email marketing with my Members.​I make sure that they sign up with an email client like Mailchimp (if they don’t already have one) and then integrate it with their...
What I learned from 20 days of blogging in a row
Last year, I set myself a challenge to try and write 30 blog posts in 30 days. It actually turned into 20 days of blogging instead.It was after a time of not blogging for nearly 6 months and so was high-time that I practiced what I preached and started writing again,...
How to create a WordPress membership site with MemberPress
Membership websites are on the rise as website-owners realise that you can make recurring revenue for your business by charging users to access your content. When researching membership platforms for one of my clients, I have recently discovered the joy of using...
How to filter out bot website traffic in Google Analytics
Recently on of the Members in my free Facebook group Online Marketing Basics for Busy Website Owners, a member had asked a question about some weird traffic patterns seen in their Google Analytics account: It's called referrer spam and sometimes it doesn't' even visit...
Build Your WordPress Website in 21 Steps (WordUp Brighton Talk)
Back in 2019 I created a 21 day mini-course live with 100 beta testers to help them create their very own WordPress website. My aim was to to try and decant the process that i had developed building my own client websites into something that could be followed...
What is a online marketing funnel?
So you've got all of the shiny new things set up on your website to help you sell more of your products and services.You're writing the blogs, sharing them on social, building up your search ranking authority for your niche.You've got the CTA button to drive that...
Every small business needs a digital marketing strategy.
There are so many positive benefits for small businesses to take the time to outline and implement a digital marketing strategy. I've seen too many avoid long-term planning due to time constraints and instead opt for a short-term, reactive approach to marketing...
Why you should rewrite old blog posts
I wrote this post back in 2018 that I thought was really clever and useful, talking about how to integrate the power of SCRUM (a project management framework) into your everyday working life.It bombed...hard.in two years, I've had a total of 3 views of the post. It...
What to write in your weekly email
In my Supercharge Your Website Membership Group I spend a week every two months focusing on email and email marketing. I make sure that the members sign up with an email client if they don't already have one and then integrate it with their websites so that their...
How to create a Facebook Business Manager account
If you are new to the world of Facebook Ads or have dabbled in the past, then chances are you've either been asked by Facebook if you want to "boost" a post on your Facebook Page or you've played around in your personal Ads Manager account.When I start working with...
Why you need Facebook Ads to drive traffic to your website
Back in 2017, entrepreneur Gary Vaynerchuk announced that he was going "all-in" on Facebook Ads and spending as much money as he could investing in them to grow his fledgling media empire.I remember thinking "well if he's saying it, then it must be worth it" having...
Why you should be using Medium.com
I started using Medium.com back in 2018 to feel build my confidence with writing without feeling exposed by putting it on my business website.The platform is a collection of amateur and professional writers and publications who can connect and comment on each other's...
Blog Roundup
Every Monday I'll be doing a round-up of the best blog posts that my Facebook Group members have shared with me. There are some amazing small business owners with a lot to say and I want to give them the platform to be able to get a lovely backlink and also ensure...
Picking an appointment scheduling or booking app for your WordPress website
If you are a service-based business who needs to talk to a potential client first to kick of the business relationship, then you should be doing more than putting a contact from on your website - you should incite your user to want to book that discovery call then and...
How to find cool stuff out about your ideal customers using Google Analytics
Ah Google Analytics - is there nothing that you can't do? Aside from supplying me with data about where my traffic is coming from and how that traffic is using my website, you also tell me cool facts about my ideal customer (well, the hope that the users on my site...
What is the difference between a Landing Page and a Website?
One of the questions that come up when I am teaching my Supercharge Membership about building their email list regarding the difference between a landing page and a website. If you have an email sign-up form on your website, why does having a landing page even matter?...
How to batch write 5 blog posts at once
Since I started my 30 days of Blogging Challenge, I have found that I really can't write a brand new post on a daily basis. I'm writing them at 11pm at night because I got distracted with the day to day of running my business, plus I have the kids at home at the...
Email Marketing: The Basics
Email marketing is basically a targeted mass-mailing that is done via email to your ideal customer base. In order to attract new customers, introduce a new set of products or services to an existing customer base and keep your customers informed, ongoing communication...
The 3 Key Ingredients to Make Your Homepage Convert
First impressions count and in the world of websites you have less than 50 milliseconds to seduce your website visitors into hanging around and finding out more about you and your business (source).This first user experience depends on several factors: form, colours,...
The 30 Day Blogging Challenge
There are over 600 million blogs in the world today, out of over 1.7 billion websites (source).When there is so much content out there it can be hard for small businesses to think that blogging is anything but a waste of time away from selling their products or...
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