by Vicki Jakes | Aug 3, 2020 | Advanced, Facebook Ads, Strategy
In this day and age of everything having the ability to be tracked online like views, clicks, and engagement, it seems crazy to me that we used to buy advertising media to reach as many people as possible without knowing if they would respond to an ad. Back in the...
by Vicki Jakes | Jul 27, 2020 | Advanced, Analytics, How Tos and Guides
In 2021 it is more important than ever to ensure that you are tracking your website data to determine the success of the marketing activities that you are doing to drive traffic to it. This includes knowing where they have clicked from to view your content and what...
by Vicki Jakes | Jun 19, 2020 | Advanced, Website, WordPress
Membership websites are on the rise as website-owners realise that you can make recurring revenue for your business by charging users to access your content. When researching membership platforms for one of my clients, I have recently discovered the joy of using...
by Vicki Jakes | Jun 18, 2020 | Advanced, Analytics
Recently on of the Members in my free Facebook group Online Marketing Basics for Busy Website Owners, a member had asked a question about some weird traffic patterns seen in their Google Analytics account: It’s called referrer spam and sometimes it...
by Vicki Jakes | Jun 7, 2020 | Advanced, Improve Sales, Website
If you are a service-based business who needs to talk to a potential client first to kick of the business relationship, then you should be doing more than putting a contact from on your website – you should incite your user to want to book that discovery call...
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