by Vicki Jakes | Nov 8, 2021 | Strategy, Traffic Drivers
It’s that time of year again! The days are getting shorter, the leaves are changing colours, and people all over the world are gearing up for Black Friday. If you are deciding to take part this year as a business owner, you know that it can be difficult to stay...
by Vicki Jakes | Aug 3, 2020 | Advanced, Facebook Ads, Strategy
In this day and age of everything having the ability to be tracked online like views, clicks, and engagement, it seems crazy to me that we used to buy advertising media to reach as many people as possible without knowing if they would respond to an ad. Back in the...
by Vicki Jakes | Jun 16, 2020 | Starting Out, Strategy
So you’ve got all of the shiny new things set up on your website to help you sell more of your products and services.You’re writing the blogs, sharing them on social, building up your search ranking authority for your niche.You’ve got the CTA button...
by Vicki Jakes | Jun 14, 2020 | Starting Out, Strategy
There are so many positive benefits for small businesses to take the time to outline and implement a digital marketing strategy. I’ve seen too many avoid long-term planning due to time constraints and instead opt for a short-term, reactive approach to...
by Vicki Jakes | Mar 13, 2019 | Strategy
Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...
by Vicki Jakes | Mar 11, 2019 | Strategy
One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...
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