Paid advertising – a 7 step guide for small businesses

by | Apr 6, 2022 | Uncategorized | 0 comments

All too often I hear the phrase “paid ads didn’t work for me” uttered by small business owners in my community and Membership and it makes me a little sad as I know the potential that using paid ads, whether it be Google, Facebook or even TikTok can bring.

With the right money spent in the right places, you can scale up your messaging and really get your website seen by more of your ideal customer much quicker than with organic tactics.

However, the platforms that advertisers provide aren’t often intuitive and it’s easy to spend money without quite realising what you are spending it on and without doing the right prep up front first, it’s a recipe for failure.

As a business owner, it’s important to get the most out of your paid advertising campaigns. You don’t want to waste money on ads that don’t generate leads or conversions because you will never make enough to re-invest and grow either.

In this post I am going to outline the 7 key things you have to focus on before you ever spend a penny on paid ads and hopefully get you on the path to saying “ads DO work for me and my business!”

1. Define your goals

Before you even start creating your campaign, you need to know what you want to achieve with it.

Do you want more website visitors?
Get more leads?
Make more sales?

Once you know your goal, you can create a campaign that is targeted and effective as you’ll know the copy you need to write with the correct call to action and messaging.

I really do recommned having a specific goal in mind when it comes tio

2. Do your research

Not all advertising platforms are created equal. You need to do your research to figure out which one will work best for you. Google AdWords is a popular choice, but there are also other options like Facebook Ads and LinkedIn Ads.

3. Create targeted ads

Once you know where you want to advertise, it’s time to create your ad. Make sure your ad is targeted to your audience and includes a call to action.

4. Set a budget

Paid advertising can be expensive, so you need to set a budget before you start. Figure out how much you can afford to spend on your campaign, and stick to it.

5. Monitor your results

It’s important to monitor your results so you can see what’s working and what’s not. Most advertising platforms have built-in reporting tools that make it easy to track your results.

6. Make changes as needed

Once you see how your campaign is performing, you may need to make some changes. If something isn’t working, don’t be afraid to change it.

7. Keep track of your ROI

Paid advertising can be a great investment, but you need to make sure you are getting a return on your investment (ROI). Keep track of your results so you can see how your campaign is performing.

Paid advertising can be a great way to grow your business, but it’s important to do it right. Follow these steps to create a successful campaign that will help you achieve your goals.

Do you have any tips for running a successful paid advertising campaign? Share them in the comments!


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