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In this episode I cover what you’ll need to do to your website before you even start driving a campaign or promotion for Black Friday or Christmas so that you ensure you convert more traffic when it lands.
SHOW NOTES
- IntroΒ (0:00:00)
- How to get your website ready for a particular promotion. (0:00:14)
- What you need to figure out first. (0:)
- What Google says about shopper behaviour in 2020. (0:02:00)
- Why shopper intent is more focussed on small businesses. (0:06:10)
- What you need to consider to sort out on your website before you start driving traffic to it. (0:12:45)
- How to βpack a punchβ to your website visitors. (0:19:00)
- Why it is important to check your delivery/shipping charges and dates. (0:22:55)
- How to put a campaign together. (0:29:35)
- Why you should set a goal. (0:00:30)
- Why it is important to understand your ideal customer. (0:33:30)
- The three marketing tools you should use to target your ideal customer. (0:35:00)Β Β
- Speaking to your ideal customer through your copy in posts, ads and retargeting ads. (0:39:15)
- Why it is important to keep checking your data in Google Analytics. (0:43:05)Β
- Summary and Resources. (0:45:10)Β
RESOURCES
Get started with Google Analytics:
https://heyvickijakes.com/how-to-find-cool-stuff-out-about-your-customers-using-google-analytics/
How to improve conversion from your homepage:
https://heyvickijakes.com/the-3-key-ingredients-to-a-good-homepage/
Facebook Ads explained:
https://heyvickijakes.com/why-you-need-facebook-ads-to-drive-traffic-to-your-website/
More on retargeting ads:
https://heyvickijakes.com/how-to-retarget-visitors-who-have-already-been-on-your-website/
Online marketing funnels explained:
https://heyvickijakes.com/what-is-a-online-marketing-funnel/
What to write in your weekly email;
https://heyvickijakes.com/what-to-write-in-your-weekly-email/
Did you enjoy this episode? Tell me in the comments below as I want to make these episodes for you!
…and then subscribe via iTunes or Spotify here:
Thank you Vicki, so informative, and yes I have got my butt in gear this year, doggie Christmas gifts on sale in Oct!! Now to sort ads
Thanks Vicki,it’s all about the planning π think I’ve missed it for this year, but good advice for any sales campaign