In this episode, I talk to small business owner Sarah Latham who I met back in 2019 when she looking to transition her natural dog treat business from a Facebook Page to a website.
She talks about the process of setting up and growing her business over the past 18 months and what it has taken for her to do that.
I met Sarah just at the point she had decided to build her website and we talk about why she decided on WordPress as opposed to any other platform.
I also find out how she managed to grow her business whilst holding down a full-time job and what process she had to go through to decide to leave that world behind.
If you have been thinking about how to grow a passion business, like Sarah has (she has 6 dogs!) then this podcast will provide the inspiration that you need.
00:00 Intro from me about Sarah and how I met her
02:52 Welcome Sarah
03:31 How Sarah got started selling dog treats
06:32 How having background in retail helped Sarah understand what it takes to run a business
09:50 When just having a Facebook Page become too much
13:09 How being innovative with product creation helped Sarah move to the next level in her business
14:38 Why Sarah decided to take part in my website build course back in 2019
18:16 WordPress all the way!
19:56 Being innovative with emails
20:48 How Sarah got to her first 100 subscribers
23:11 Making blog posts interesting
25:02 PR success and being featured in local newspapers
26:29 Taking the business from side hustle to full time
31:22 What Sarah think her businesses “secret sauce” is
32:50 The day to day management of the business and what that looks like
35:02 The challenges of h running your own business
36:34 How to keep the work-life balance
38:19 Why Sarah loves being part of the Supercharge Your Website Membership
45:09 Final thoughts
46:20 Come and join us on Clubhouse!