πŸŽ™[PODCAST] The top 4 updates you need for your website in 2021

by | Jan 18, 2021 | Website, πŸŽ™Podcast | 0 comments

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The start of a new year is always a good time to take a long hard look at your website. However it’s easy to create a mega list of things that you may never actually get around to because the list is so daunting.

In this episode I break down 3.5 key areas to focus on when updating your website for 2021, to ensure that it’s seen by more of your ideal customers and allow to ensure it’s fast and user friendly for them too.

Show Notes

The start of a new year is always a good time to take a long hard look at your website. However it’s easy to create a mega list of things that you may never actually get around to because the list is so daunting.

In this episode I break down 3.5 key areas to focus on when updating your website for 2021, to ensure that it’s seen by more of your ideal customers and allow to ensure it’s fast and user friendly for them too.

01:31 – Have you set any resolutions for your business in 2021? I tend to find that people create really long lists that they cannot complete…is that you too?

02:34 – What I’m aiming to do in this episode is actually just break down three key areas that I think you could spend a little bit of time focusing on in January before the month is out.

03:47 – First up on the list is to stop and do a little refresh of who your ideal customer is.

04:54 – Why you should do this if you haven’t in over a year….

05:43 – Learn what questions to ask your ideal customer to find out more about them.

10:54 – Why know who the competition is should be part of customer research.

12:30 – I love using https://ahrefs.com/ for customer search research and competitor analysis.

13:31 – Also a big fan of https://buzzsumo.com/ for content research related to what your ideal customer might like.

14:47 – Next up is what to focus on when it comes to updating your website’s design and what matters.

16:26 – Here we cover why simple navigation and making it as easy as possible for your ideal customer to buy from you means a bit of decluttering.

17:22 – Time to update your images? Here I cover why it might be a good idea to refresh what you already have.

19:30 – The Google Page Experience update is coming up in May 2021. Here’s how to start thinking about preparing for it.

23:18 – Rewriting website content is a great thing to do at the start of year if you haven’t in while…it’s great for your users and for SEO.

24:03 – I cover why you need to keep the infrastructure of your website updated and what to do if you haven’t checked under the bonnet in a while.

25:03 – Ensure that you have some sort of analytics tracking installed so that you know what’s working and log in and take a look if you have it but haven’t checked in on your stats for a while.

27:32 – Consider trying out some A/B testing if you haven’t this before to see if you can improve conversion with an image update or a button text update.

29:19 – Here I recap on the 3.5 (or 4!) key areas to focus on when updating your website for 2021.

37:33 – Finally, listen to the episode wrap-up and where to find me online. Be sure to also check me out on Clubhouse: @heyvickijakes

Visit my website: www.heyvickijakes.com

Follow me on Instagram: www.instagram.com/heyvickijakes

Join the next 5 Day Supercharge Your Website Challenge here:Β www.superchargeyourwebsite.com/5-day-challenge

Did you enjoy this episode? Tell me in the comments below as I want to make these episodes for you!

…and then subscribe via iTunes or Spotify here:

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