In this episode I cover the very simple yet effective approach I use when writing content that ensures that your website is picked up by search engines for the keywords that you want to rank for.
I cover how to do effective keyword research, what tools you can use to help you with this plus the way to ensure that you connect with the people searching for your products and services online.
Even though the approach I talk about is simple, it’s highly effective and I hope will give you the confidence to just start writing.
01:06 Episode intro and why SEO is going to be a big topic in the podcast this year
02:41 Why getting your website copy right is important for SEO
07:48 It’s all about the user!
09:53 Competitor research and how to do it effectively
12:50 Why content readability is so important
15:09 How to research keywords if you don’t know what you’re searching for
17:04 How I researched keywords related to what my ideal customers were searching for
19:31 Why knowing the language that your ideal customer uses to find you is so important
20:54 Everything Google does is for the user
22:54 Good news for small businesses – you can rank high for keywords and keyphrases!
25:54 I repeat – create easy to read content!!
26:42 How many words should your pages have?
30:16 Remember to solve the problem that your ideal customer was searching for in the first place!
31:54 Summing up and outro