๐ŸŽ™[PODCAST] Why your small business needs a digital marketing strategy

by | Oct 12, 2020 | Website, ๐ŸŽ™Podcast | 0 comments

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In this podcast episode, I aim to help persuade you, the small business owner looking to promote your business online using your website, the benefits of why you should consider taking the time to plan this out and how you can get started.

SHOWNOTESย 

  • Introย (0:00:54)
  • The positive benefits of small businesses to take the time to outline and plan, and then implement a digital marketing strategy.ย (0:00:54)
  • Our preconceptions about marketing yourself online.ย (0:04:15)
  • How online marketing has disrupted big traditional industries.ย (0:06:53)
  • Why you really need to market yourself online. (0:07:30)
  • The Martec 5000 – ways you can connect with your ideal customer online [LINK]ย (0:10:37)
  • Why taking advantage of the tools out there and making a long term plan can help you get ahead of the competition.ย (0:11:25)
  • Why it’s important to not just rely on Social media channels. (0:12:20)
  • Why new small businesses feel overwhelmed with online marketing when they first start.ย (0:14:15)ย 
  • Why understanding exactly where your ideal customer lives online can help you start formulating a plan.ย (0:16:11)ย 
  • The first step – start with your customers.ย (0:16:48)
  • Why knowing where your ideal customers live online can help you get in front of them.ย (0:20:24)ย ย ย 
  • The four key areas.ย (0:21:21)
  • Why it is important to test your strategy for each channel.ย (0:26:50)ย ย 
  • Using the data to move beyond short term testing.ย (0:29:50)ย 
  • How to formulate a strategy.ย (0:30:14)ย ย ย 
  • Taking it one step at a time.ย (0:35:33)ย ย ย 

Did you enjoy this episode? Tell me in the comments below as I want to make these episodes for you!

…and then subscribe via iTunes or Spotify here:

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